"Architects are learning lessons from the start-up culture of the tech industry"
Architects are not natural disruptors, says Amanda Baillieu, but they are slowly learning how to invest their time and money on innovating their businesses.
For years I have been calling for architects to behave more like startups, and it looks like the idea is finally catching on.
Arriving for a meeting at the RIBA recently, I was surprised to find it full of young people. And they weren't buying magazines or clutching cappuccinos from the cafe, they were working away at desks. It was the RIBA Incubator, a group of 26 desks available for start-up practices.
As co-creative director of this year's Guerrilla Tactics, a conference aimed at small practices, I felt a bit foolish for having missed this initiative.
While architects hot-desking at the RIBA doesn't exactly herald a revolution, it's part of a shift by recently formed architecture practices learning lessons from the start-up culture of the tech industry. New technologies are poised to transform construction<
Tom Howard, of architecture studio Millar Howard Workshop told me: "Having the flexibility to shift direction is invaluable". First, because of the current economic climate, and second, because new technologies are poised to transform construction ? one of the least digitalised industries and possibly the worst for cost and time overruns.
For the moment it's housing that architects like Howard are focusing on ? no surprise ? and in particular the burgeoning custom-build market. He is joined by Studio...
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