"Authentic Balenciaga looks" released in video game Fortnite
Fashion house Balenciaga has collaborated with video game Fortnite to release a collection of in-game clothes and limited edition physical garments.
The digital clothes, which were informed by Balenciaga's previous collections, were created for four in-game characters.
Balenciaga designed a range of digital clothing, which is available to purchase in Fortnite
Players of Fortnite, a battle royale video game developed by Epic Games using the Unreal Engine platform, are able to purchase the skins and accessories to customise playable in-game characters.
The collaboration followed the release of Afterworld: The Age of Tomorrow, in December 2020, a video game developed by Epic Games to showcase Balenciaga's Autumn Winter 2021 collection.
The collaboration includes designs from previous collections "Our partnership with Epic didn't start with Fortnite, actually," said Balenciaga's creative director Demna Gvasalia.
"It started with our own first video game, Afterworld, which we built using Unreal Engine to debut our Fall 2021 collection."
The Fortnite logo is placed across the front of a hoodie
"From [Afterworld: The Age of Tomorrow], we have continued to be inspired by the creativity of Unreal and Fortnite communities," Gvasalia said.
"It made total sense, to me, that we collaborate further by creating these authentic Balenciaga looks for Fortnite and a new physical Fortnite clothing series for our stores."
A striped one-piece from Bal...
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