"Celebratory" mood as 3 Days of Design fair takes place in Copenhagen
Exhibitors at last week's 3 Days of Design in Copenhagen, which was the first major European fair to take place since the coronavirus pandemic struck, have expressed cautious optimism about the future of design events.
This year's 3 Days of Design was smaller than previous years but exhibiting brands reported a jubilant mood among visitors.
"It's been very celebratory"
"I think many people have been yearning to come," said Christian Andresen, head of design at Danish furniture brand Fritz Hansen.
"Everyone has been craving to go out," added Marie Schmidt, chief marketing offer at Danish furniture and lighting brand Gubi.
"Honestly, we didn't think [3 Days of Design] was going to happen," she added. "But I have to say that it's been quite a good atmosphere and it's been very celebratory." "People are missing seeing things"
"Lots of people are missing news and seeing things," 3 Days of Design founder Signe Byrdal Terenziani told Dezeen.
Byrdal Terenziani said she decided to proceed with the fair after much deliberation.
"We don't know when corona will end, so what should we do"" she said. "Wait years and years and not do anything, or should we say 'okay, we'll cancel all the big parties and take our responsibility"'"
Danish design brand Fritz Hansen launched its A Sense of Colour collection during 3 Days of Design. Photo is by Fritz Hansen
Launched in 2013, the annual 3 Days o...
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