"Did I wake up in the wrong multiverse today"" asks commenter
In this week's comments update, readers are discussing Thomas Heatherwick's Humanise campaign, which reimagines "boring" versions of UK landmarks including The Tower of London and Edinburgh Castle.
Creative agency Uncommon Creative Studio used artificial intelligence to demonstrate how six UK landmarks would look if designed in modernist styles.
Thomas Heatherwick's Humanise campaign creates "boring alter-egos" of UK landmarks
"Did I wake up in the wrong multiverse today""
Several commenters struggled to get on board with Heatherwick's logic.
"Woa ? hang on ? wait, what"" asked a baffled Joe Public. "We're being shown how boring architecture is with examples of some of our most interesting buildings faked up with AI. Did I wake up in the wrong multiverse today"" they asked. For Clichy, it was "a trite, superficial conceit by the studio". They argued that "replacing historic buildings with carefully selected modernist tropes with no reference to history, culture or society is just plain silly".
Other commenters jumped to defend the modernist style represented in the campaign. Klaud argued that "actually, all those renderings are way more exciting architecturally than their kitsch and genuinely boring and over-consumed real versions".
One of the few commenters to come to Heatherwick's defence was Henry, who wrote "I love this ? a very visceral way to demonstrate the mundanity...
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