"Do we still need girls showing boobs to sell a smartphone"" - architecture and design

"Do we still need girls showing boobs to sell a smartphone""



In this week's comments update, readers are disgusted by a marketing campaign for a gold flip phone launched by Pablo Escobar's brother. 
Moral high-ground: readers have been left furious after Roberto Escobar, brother of the infamous drug lord Pablo Escobar, used a highly sexualised campaign featuring women in their underwear to promote the launch of a gold folding phone.
"Does the phone only work when you are in your lingerie"" asked James Beckett sarcastically.
"Do we still need girls showing boobs to sell a smartphone"" continued HZ. "From where did the money come""
"I feel like I've entered a time machine and have been transported back to the 1970s," said Redge. "And then I realise the ad is for a mobile phone. I'm male and whilst I am a big fan of the female form, is it just me that finds this sort of ad unacceptable"" "A misogynistic, remora-fish-of-a-criminal raises money from all his friends to blow on a horrifically designed piece of tech, all so that he can hang out with some Russian models for a few hours," lamented Christopher Gon De Leeuw. "The very sad thing is that a lot of people will buy this and put it on their nightstand, underneath scarface posters and next to a Monster energy drink."
This reader thought the story was a joke:
?
What do you think of the campaign" Join the discussion ?

Money matters: commenters are divided over humanitarian architecture pi...
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