"I want to present the opposite of what is commonly known as Swedish design" says Paola Bjäringer - architecture and design

"I want to present the opposite of what is commonly known as Swedish design" says Paola Bjäringer



Curator Paola Bjäringer has put together a collection of "un-Swedish" design, which was displayed at the London Design Fair as part of the exhibition Crossovers by digital gallery Adorno.
The show featured pieces by eight different, predominantly female or non-white designers including Made By Us and Färg & Blanche, and brimmed with colour and pattern.
It was a deliberate contrast to the Design Fair's official Swedish Pavilion, which was dominated by the muted tones and minimalist design that is often associated with the country.
The Swedish collection is part of Adorno's Crossovers exhibition
"I want to present the opposite of what is commonly known as Swedish design," Bjäringer told Dezeen.
"Sweden is known for things like gender equality and integration, but you never actually see that represented in its design. You very rarely see strong feminists objects." Textile designer Anna Nordstro?m contributed a tongue-and-cheek quilt
The collection is one of 10 country-specific collections that were presented as part of the Crossovers exhibition, with the aim of showcasing up-and-coming artists and designers, and the styles and trends that are flourishing within their local scenes.

Bjäringer argues that what is popular in Sweden is changing:  "People have very clear associations with 'Swedishness' in their minds. We have probably been among the most efficient countries in the world at writing our own cultural reputation."
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