In this week's comments update, readers are discussing a report exploring the growing phenomenon of luxury car brands building skyscrapers.
Dezeen's Nat Barker reported on why car makers including Bentley, Mercedes-Benz and Aston Martin have all unveiled skyscrapers in the past 18 months and commenters added their thoughts.
Why are luxury car brands suddenly building skyscrapers"
"This trend is 'driven' by the idling class"
Readers shared theories behind the trend, with Alfred Hitchcock proposing "because they know that wealthy, gullible, brand and image-obsessed fools will buy into it."
"It's for the kind of people who employ someone to tell them what to like or not like, but if it's ludicrously expensive then it must be good," they added. Ralph Kent took a similar stance, suggesting the recent rise in car-branded architecture can be explained because "they recognise how many vapid people there are in the world who think that buying an expensively badged item is a reflection of their success as a human being".
"This trend is 'driven' by the idling class," quipped Idracula.
Meanwhile, Apsco radiales was looking for the silver lining, acknowledging it as a "terrible trend" before adding "but at least it keeps the construction people working".
Heywood Floyd couldn't see what all the fuss was about. "I don't understand all of this righteous indignation ? I'm not a fan of these projects, but they ar...