Promotion: interdisciplinary collaboration is crucial to the future of design studios, members of design collective The New Standard said in a talk hosted by Dezeen during NYCxDesign 2024.
Taking place at the Ace Hotel in Brooklyn and hosted by Dezeen's co-CEO Benedict Hobson, the talk featured Universal Design Studio creative director Satoshi Isono, Map Project Office creative director Emilie Robinson and Made Thought creative director Matt Delbridge.
Together, the three design studios make up The New Standard, a collective founded in 2021. According to the panellists, the idea behind working together as a collective was to maximise the opportunity to collaborate while maintaining each studio's specialism.
"If we're doing our jobs right, we're not thinking about design in a silo," said Delbridge. "We're thinking about design as an overarching idea, and how can we build the right thing for the world." "It's not a new idea," he added. "It's actually a really old idea. It's the Charles and Ray Eames approach to Design with a capital D."
"I think somewhere along the way, we started to get siloed and that was easier to sell on a commercial level. I think we're just resurfacing something that's been around for a long time."
Dezeen and The New Standard hosted a talk during NYCxDesign
Each of the studios that make up The New Standard has a different area of expertise. Universal Design Studio (Universal) is an architecture and inte...