New York architect David Rockwell explains how constructing a narrative can guide the design of hospitality spaces in this video produced by Dezeen for the AHEAD Awards.
Rockwell Group, the firm founded by the architect in 1984, has won the Outstanding Contribution Award at tonight's AHEAD Americas hospitality awards held at the Faena Forum in Miami.
On top of architecture, interiors and furniture projects, Rockwell and his team are also known for their prolific theatre set design work for shows on and off broadway.
The W New York by Rockwell Group. Image courtesy of W Hotels
"The original W Hotel was a game changer for us," says Rockwell. "We worked with Starwood and Barry Sternlicht to create a boutique hotel, but we wanted to take a different tack with W that was more daytime friendly." According to Rockwell, the renovation brought the atmosphere of a boutique hotel to a larger property. "This is a large hotel from a large company, but was thought of on the individual scale," he says. "Every room was surprising."
The Fleur Room at Moxy Chelsea in New York, by Rockwell Group. Photograph by Michael Kleinberg
Rockwell Group received a nomination in the Bar, Club or Lounge category at tonight's AHEAD Americas awards for Moxy Chelsea's extravagant Fleur Room, a rooftop bar with a floral theme and views over Manhattan.
"Moxy is a hotel brand that is really anchored around having fun," says Rockwell. "There's a collection o...