Promotion: Welsh brand Smile Plastics' products promote the "imaginative, repetitive reuse" of plastic in a bid to mitigate its environmental impact.
Swansea-based Smile Plastics was founded in the 1990s by engineer Colin Williamson and designer Jane Atfield.
Since then, the brand has been creating plastic panels and bespoke products that are both 100 per cent recycled and 100 per cent recyclable.
Smile Plastics created furnishings for Klättermusen?s London location. Photo courtesy of Klättermusen. Top image shows the interior of Monc's store. Photo by Handover
Plastic was popularised during the 1960s and 1970s, but has been demonised in recent years due to its impact on the environment during its manufacturing and at the end of its often short lifespan. However, Smile Plastics argues that people's attitudes towards the use of plastic are the central issue and that when these perceptions change, plastic can still be a viable and eco-friendly material.
"[Plastic] can and is contributing to a more sustainable future for the built environment," said the brand. "How" Through imaginative, repetitive reuse as part of a circular economy."
Smile Plastic's products feature throughout the interior of zero waste restaurant Silo. Photo by Sam Harris
The company operates within the circular economy, meaning that its products are part of a closed-loop system that prioritises the reuse, repair and repurposing of materials.
Smile Plastics operates a buy...