"It isn't that hard" to design clothes sustainably, says Mother of Pearl creative director
It's only possible to create ethical fashion if you pay attention to all elements of the business says Amy Powney, creative director of the fashion brand, which is collaborating with Net-A-Porter to make clothes from cruelty-free silk.
Mother of Pearl has aimed to address all elements of the business to make it as sustainable as possible.
"I don't feel like you can say you're interested in sustainability if you're not thinking about the full picture," Powney told Dezeen. "It's really important for me that we don't just say, 'here's a piece of recycled polyester and now we're sustainable'."
"It's a mindset. You have to completely change the way you think about everything. It becomes a filtration process in your brain." The brand has traced its entire supply chain, bypassed textile agents, published specific policies online and created a core collection that isn't marked down.
Mother of Pearl has designed nine items from peace silk
The nine peace silk items are sold exclusively through online fashion retailer Net-A-Porter, which chose to work with Mother of Pearl because of the brand's stated commitment to creating a more sustainable industry.
The companies chose peace silk because it is an alternative to silk that is produced without harming silk worms. Rather than boiling the pupa in their cocoons, they are left to hatch before the threads are turned into silk.
Mother of Pearl makes sustainability policy public
Although Mother of Pearl has c...
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