"Paintbrushes are being snatched out of children's hands" says Design Business Association head
The UK's vibrant design economy is at risk from education policies that undervalue creativity, according to Design Business Association chief executive Deborah Dawton.
"Great designers take years to gestate and we?re in the process of designing a generation of young people whose creativity is seen to be valueless," Dawton said in a speech at the industry body's annual awards ceremony in London last week.
"And we've also done a great job of convincing their parents that there isn't a future for them in creativity."
Dawton spoke at the 2018 DBA Design Effectiveness Awards, which rewards design projects that have led to business success for clients.
"A very wise man told me yesterday that you open the door to any future for a child who is numerate, literate and creative," she told the audience of designers and business leaders. "Before any of us could talk or add up, we daubed paint blobs on paper," she continued. "We drew pictures. It was instinctive. It was a way of expressing ourselves when we had no other way of doing so. But those paint brushes are literally being snatched out of young people's hands.
"The option to pursue a career in this £100 billion industry needs to be instilled at a young age."
Curriculum blamed for fall in students taking creative subjects
Dawton was reflecting concerns that government education policies are leading to a fall in the number of students taking creative subjects.
In 2017 the upta...
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