In this week's comments update, readers question whether Chermayeff & Geismar & Haviv's redesign of the US Open Tennis Championship logo was aimed at the wrong industry.
Moneyball: Chermayeff & Geismar & Haviv revealed a new minimal logo to modernise the US Open, but some readers questioned whether the redesign was too corporate for tennis.
"Looks more like a financial company logo than a sports logo," said Knownquantity.
"That seems apt given that it's tennis," added Waxwing, sarcastically.
"The skid mark ball is so financial, slap it on the corner of a credit card," retorted Arc*.
Adam Charlton was less critical, highlighting the potential longevity of the redesign: "To me, this feels built to last." "Well, that old logo needed an update, but this is no better," wrote João Gonçalves, suggesting that the new logo was no improvement on the old one.
Marc Sicard was also far from impressed: "Redesign at its mehest."
The logo seemed to capture the imagination of at least one reader.
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Do you think the new logo is too buttoned up" Join the discussion ?

Sucking up: commenters marvelled at the exterior of the converted Hoover building, but opinions were split when it came to the interior.
One reader critiqued ...