"Soon the smartphone will no longer be our primary digital device"
The iPhone's reign of supremacy is ending, but its successor won't be a single device, says Owen Hopkins.
The age of Apple is coming to an end, that is if you believe the reaction to the company's dramatic announcement that it was going to miss its revenue targets this quarter, now confirmed in the financial results reported this week.
After being one quarter away from bankruptcy in 1997, Apple last year became the first company in world history to be valued at $1 trillion (although it's now worth a little over $700 billion). Driving that extraordinary growth for the last decade has been the iPhone, the single most successful consumer product in history, and one that has quite fundamentally changed how we live. But as sales begin to tail off, many are now questioning whether its lustre is beginning to tarnish. The iPhone has reached the end of the road
The name of the product was always something of misnomer. Steve Jobs' insight was that the iPhone was actually a powerful network-enabled computer with a built-in screen, which you could carry in your pocket. His and Apple's genius was to create an intuitive interface which made that computer usable by the masses. And when they created the App Store with iPhone OS 2.0 in 2008, the world piled in.
Apps have changed how we travel (Uber), how we date (Tinder), how we communicate (iMessage, WhatsApp), how we argue (Twitter), how we share photos (Instagram), how we navigate (Google Maps), and so on. It's hard to imagine a world b...
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