Interior design studio Hollie Bowden Interiors has created fine jeweller Rachel Boston's flagship store and showroom in London.
Located in Shoreditch's Redchurch Street, the store is split into four main areas ? the retail space, private appointment area, workshop and office space for the jeweller's team of 12.
The space blends a neutral palette of glass, steel and sycamore wood veneer
The store aims to blend a neutral material palette of glass and steel with sycamore wood veneer and velvet mohair upholstery.
"Jewellery stores can be read as quite uninviting and exclusive," Hollie Bowden Interiors founder Bowden told Dezeen. "I wanted to create the opposite experience to that, something that felt open and un-intimidating, yet special and elevated." Bowden and designer EJR Barnes have created bespoke displays from mirror polished steel
Placing the jewellery centre stage was a key objective for Rachel Boston when briefing Bowden's team.
"Even though our pieces are striking, they are ultimately small objects by nature, so I didn't want a huge amount of fussy furniture or bold colours to detract from the experience of customers viewing our pieces," Rachel Boston told Dezeen.
In response to the brief, Hollie Bowden created a compact 19-square-metre front retail space "inspired by the concept of a jewellery box that draws your attention into the small, intricate objects within".
The store on Redchurch street is split into four main areas
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