In this week's comments update, commenters were left unimpressed by car brand Mercedes-Benz' plans for its first branded skyscraper in North America.
Created in collaboration with US studio SHoP Architects, the 67-storey skyscraper in Miami was reportedly informed by a philosophy of "sensual purity".
SHoP Architects designs Mercedes-Benz' first US residential skyscraper
"Kitsch extravaganza!"
"Form is lukewarm, and the car manufacturer tie-ins are shameless," wrote Heywood Floyd.
Andrew Mistry offered a similar critique, writing "these branded developments are insane". They continued "this design in no way reflects Mercedes-Benz or any other car design".
"Kitsch extravaganza!" exclaimed Souji. "Five gigantic car grilles disguised as buildings, assembled in a Jenga-like fashion ? wow, simply breathtaking," they quipped. "I can really see the purity and sensuality." "Why can't we have nice architecture in Miami" Literally anything"" asked a dispairing Archi.
However, on the other side of the debate, Ken Steffes put forward that "the exterior silver trim detailing looks like automotive chrome and is a very effective way of introducing vehicle detailing in architecture".
Have commenters been too quick to judge" Join the discussion ?
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