Stephen Pimbley, SPARCH?s founder and director, the ambition is to make a unique and exciting retail destination, standing out among its competitors. Mont Kiara is a predominantly residential neighborhood and is very family orientated. This spirit is captured in the design which uses a ?friendly? palette of finishes in feel, color, and texture. Shoppers entering the atrium will step into natural light cascading onto a pixelated ?floral? floor surface, providing the space with a unique identity and paying homage to the buildings tropical context. The floor surface depicts an abstract image of the hibiscus flower which is used as a device to guide shoppers into the atrium and identifies zones for events and displays. The energy and geometry of the floor pattern are carried into the structure of the roof that vaults the atrium; a steel shell supporting an ETFE pillow roof. Hereunder themed events, activities and cultural performances will be staged to engage and entertain visitors. Photography: Milk Photographie
Key to achieving the ambition to make a unique and exciting retail destination is based on the following design principles: Stimulate the senses and provide an attractive environment to move through. Deploy a circulation strategy as a continuous loop, this making easy orientation and all shops equally accessible.

Locate visual and physical attractions enticing shoppers to explore all areas. Provide well-proportioned shops through the entire mall.

The scale of the gr...