Munich-based architecture studio 1zu33 has created numerous spaces for brands including a snowy forest within a pop-up restaurant and a tranquil interior for an Aesop.
The studio was founded in 2009 by Hendrik Müller and Georg Thiersch, who both studied architecture at the Kunstakademie Stuttgart, partly under David Chipperfield. Working exclusively in the field of spatial brand communication, its aim is to create spaces that connect brands with people.

Some of 1zu33's projects as shown in the brand's 10-year-anniversary exhibition, Stories/Spaces
"For our longterm clients we develop narratives in order to enhance concepts for brand communications across various spacial formats such as retail stores, exhibitions, scenographic experiences for longterm and temporary interventions," the architecture studio explained. As well as providing consulting and strategic guidance, the studio, which was recently ranked among the top 50 agencies in the German creative industry, also develops narrative and conceptual design and offers architectural and interior design services.
1zu33's store design for Aesop combined raw concrete surfaces and muted, warm colours
1zu33's retail designs include skincare brand Aesop's first signature store in Munich, located inside the historical Luitpoldblock.
The studio chose to balance the store's concrete structure with delicate accents and vintage furnishings, while adding a concrete counter with a marble top to honour the concrete surround...