2026 Winter Olympic logo revealed after public vote
An angular line drawing of the number 26 has been revealed as the logo for the Milano Cortina Olympic and Paralympic Winter Games.
Named Futura, the emblem for the event, which will be hosted in the Italian city of Milan and the Cortina d'Ampezzo ski resort in 2026, was designed by branding agency Landor Associates to reflect the Games' ideals.
"Influenced by the themes of sport, solidarity and sustainability," said Sari Essayah, the International Olympic Committee's coordination commission chair for the games.
"Futura illustrates a dynamic and modern design that reflects some of the fundamental values of its Olympic and the Paralympic Winter Games."
Top: Milano Cortina 2026 Winter Olympic emblems. Above: The Winter Olympic logo has an angular design It has an angular design and is characterised by a continuous line that crosses over itself to form a two and a six.
Over 500,000 votes cast in favour of the design
The Olympics logo was chosen by a public vote for the first time in the history of the Olympics.
Over 870,000 votes were cast from 169 countries, with 75 per cent of voters choosing the Futura emblem over an alternative also designed by Landor Associates.
In its announcement video, the emblem was animated by the singular sweep of an index finger to reveal two different colourways that represent both the Olympic and Paralympic Games.
The Paralympic Games emblem references the Aurora Borealis
For the Olympic Games emblem, the 26 was coloured ...
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