22RE takes "deconstructivist" approach to menswear store in LA
Los Angeles-based studio 22RE has combined metal grids, black and mirrored surfaces, and bold splashes of colour inside this men's multi-brand boutique in the city's Arts District.
The second Departamento location is situated in the Signal retail enclave, which occupies a series of warehouses southeast of Downtown LA.
The Departamento store features custom elements like a green fibreglass and resin jewellery display
Using the building's industrial bones to inform design decisions, 22RE took styling sensibilities of 20th-century modernists like Rudolph Schindler and Richard Neutra.
"Inside, 22RE leans into the original architecture's industrial elements through a deconstructivist lens," said the studio.
From inside a coffee shop, visitors pass through a concealed entrance and a mirrored portal to access the store The store's entrance is concealed inside a Concierge Coffee, leading to a mirrored portal that opens onto the shop floor.
While the layout follows a typical grid, the designers have inserted a variety of partitions, volumes and displays that "disrupt" the flow and encourage shoppers to explore.
A triangular niche with mirrored walls creates infinite reflections
"This non-linear layout challenges the traditional browsing experience and provides an unconventional yet effective approach to shopping," said 22RE.
A pair of curved metal-clad walls that evoke a Richard Serra sculpture form a narrow corridor from one area to another, while also...
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