585-603 London Road Hospitality Hub, Croydon Buildings, South London Architecture Images
585-603 London Road Hospitality Hub, Croydon
Building for LHG (London Hotel Group), England – design by Dexter Moren Associates Architects
8 Nov 2017
New Hospitality Hub in Croydon
Design: Dexter Moren Associates (DMA) Architects
Location: 585-603 London Rd, Croydon, South London, UK
Dexter Moren designed hospitality hub to aid Croydon regeneration
DEXTER MOREN DESIGNED HOSPITALITY HUB TO ACT AS CATALYST FOR REGENERATION OF LONDON BOROUGH OF CROYDON
The site for a new £90 million hospitality hub in Croydon, developed by LHG (London Hotel Group) and designed by award-winning hotel architects Dexter Moren Associates, was included as one of the strategic projects in a study tour organised by New London Architecture.
Local stakeholders, including council representatives, occupiers, developers and investors, enjoyed a walking tour of the Growth Zone in Croydon and were offered an insight into how this major investment by LHG will act as a catalyst for regeneration of the area that will benefit visitors and staff of neighbouring Croydon University Hospital and Croydon Masjid Islamic Centre as well as local residents.
Located at 585-603 London Road, the new hospitality hub features high-quality contemporary design that is both striking and responsive to its neighbourhood. Framing elements, balconies and setbacks at top floors have been introduced to provide architectural articulation t...