British fashion brand JW Anderson has opened a flagship store in Milan that was designed by British studio 6a Architects and draws on the local atmosphere as well as Soho sex shops.
The 53 square-metre-store is located on the Via Sant'Andrea luxury shopping street in Milan's Quadrilatero shopping district. It is set across a single floor and comprises two rooms.
JW Anderson's first Milan store was designed by 6a Architects
While the boutique primarily draws reference from its "bourgeoise" Milanese surroundings, the retail space also pulls from designer Jonathan Anderson's first JW Anderson store in Soho and from the 2017 exhibition Disobedient Bodies, which was curated by him.
It was designed by 6a Architects, who Anderson began working with in 2017 after selecting the studio to design the set for Disobedient Bodies at The Hepworth Wakefield. It draws on a Milanese atmosphere
"I thought [6a Architects] really grasped how to take my visual language and turn it into something which was able to be educational," Anderson told Dezeen.
"They're very good at hybrid, old or new. They're very good at this combination, they're great architects."
"The store actually is a combination of Disobedient Bodies and a store. It's a little bit more elevated," he said. "The front of the building feels Soho, and as you go in, it feels more kind of domestic Milanese."
It carries over elements from the Soho store
In a nod to the store frontages of ...