Samuel Ross drew inspiration from the combined qualities of four different materials when designing the Spring Summer 2020 collection for his brand A Cold Wall.
Called Material Study for Social Architecture, the collection was presented as a study of clay, water, lead and glass and interprets their roles in physical and social structures.
Garments featured Ross' signature deconstructed aesthetic
Staged inside an old printing factory in London during London Fashion Week Men's, the show was made accessible for viewing in three different ways.
Press and industry attendees lined the narrow hall of the former printing press, the general public was invited to watch from the galleries above, while viewers at home could tune in via a live stream on the A Cold Wall (ACW) website. The decision to open up the show to everyone was a nod to the brand's shift in ethos towards "societal altruism led through social design".
Cables and winding ruching ran through the garments
The four materials were seen channelled throughout the collection in a multitude of ways, taking inspiration from their properties such as shape, colour, and malleability, with a host of looks corresponding to each material.
Guests were even lightly misted with water as models with drenched faces walked down the runway during the water segment of the show.
Monochromatic looks were crafted from a range of technical fabrics
Nine industrial fans attached to a suspended steel rig served as the central focus for t...