A Nice Idea Every Day creates Snapchat-inspired video for Peter, Bjorn & John
Music: Berlin-based studio A Nice Idea Every Day explores the relationship between boss and employee via various social media outlets in this new music video.
Vivien Weyrauch and Fabian Röttger of A Nice Idea Every Day created the video for Swedish band Peter, Bjorn & John's single What You Talking About".
In the video, three dancers each dressed in red, blue and yellow boiler suits are placed in a number of work-related scenarios, each in the form of a different social media app.
Following a style common to Snapchat users, the dancers' heads are replaced by emojis, and lo-fi captioning sometimes appears near the bottom of the screen.
At other times, notification banners appear at the top of the screen as they would on a smartphone, and heart shapes float onto screen in the manner of Instagram favourites.
Related story: Sissi Rada's glitchy Sunday music video was filmed entirely with Xbox Kinect
"The video is based on our personal love and hate relationship with social media," said Weyrauch. "We love it ? for the most part ? but there's undeniably a very frustrating aspect about it."
"In the video there's nods to Instagram, the iPhone timer, iMessage, HowOldRobot, Glitché, Snapchat and of course the phone shutting down in the end ? which can be a tragic or a beautiful thing regarding the context."
The band apparently wrote the song after watching an episode of Mad Men.
"For them it was about the boss and apprentice...
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