The Frieze art fair in London has unveiled its biggest redesign in over a decade featuring a layout inspired by city planning by design office A Studio Between.
A Studio Between founder Richard J McConkey looked to the theories of late urban theorist Jane Jacobs when planning the pop-up venue for the 21st edition of the Frieze London fair.
Frieze London takes place in Regent's Park
Instead of situating all the major galleries at the front, which is the typical approach of art fairs, McConkey has dotted them around different parts of the floor plan.
They are connected by "arterial roads", as referenced in Jacobs' seminal book, The Death and Life of Great American Cities, encouraging visitors to move around the whole fair.
The new layout features "arterial roads" inspired by Jane Jacobs "Jane Jacobs had this idea of adding 'chess pieces' as attractors across the plan, which is essentially what we did with this floor plan," McConkey told Dezeen.
The aim, which was part of the brief from Frieze, was to give greater visibility to young galleries and curated shows.
"It was like picking up Mayfair and putting it next to Shoreditch," said McConkey. "We changed the whole geography."
The design aims to give greater visibility to young galleries and curated shows
"We wanted to create an idea of exchange, with various galleries in conversation with social spaces," he added.
"The floor plan breaks, so you have compact aisl...