Acne Studios taps into fashion-school cool for interiors of Stockholm HQ
A 1970s brutalist-style building in Stockholm is now home to Acne Studios' headquarters, which is decked out with furnishings by Max Lamb and huge wall-hangings by Daniel Silver.
Acne Studios' headquarters ? which has been monikered Floragatan 13 after the street it's located on ? takes over Stockholm's former Czechoslovakian embassy.
The building was erected in 1972 by Czech architect Jan Bo?an, but has now been transformed by the brand's in-house design team and Johannes Norlander Arkitektur to have a "fashion-school atmosphere" where new ideas are encouraged.
The focus on creativity is also meant to reflect the meaning behind the acronym that informed the brand's name, ACNE: Ambition to Create Novel Expressions.
"When we started looking for a new building, I made a sketch of the way fashion design works," said Acne Studios' creative director, Jonny Johansson. "I wanted the arteries of fashion to flow, with a building that captures the feeling of constant progress, of an experimental place," he continued.
"Acne Studios is always evolving, and I want this space to evolve with us. We will continue to add details in the months and years ahead. I believe design is alive, whether it's fashion or interiors."
The ground level of the building plays host to an expansive library filled with art and fashion books, which staff members can flip through when in need of inspiration.
Dotted throughout are a number of tubular red-leather sofas, pa...
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