ADDICT Clothing Store, Ramat Hasharon Commercial Interior, Israel Architecture Images, Architect
ADDICT Clothing Store in Ramat Hasharon
20 July 2020
ADDICT Clothing Store
Design: ON studio
Location: Osishkin 54 Ramat Hasharon, Israel

When the clients approached ON studio, about ADDICT Clothing Store in Ramat Hasharon, it was in the middle of the first wave of the Coronavirus lockdown. The clients felt that this was good time to re-design the store while it was not working.

When the customers approached us, we were in the middle of the first wave of the Coronavirus, in complete lockdown at home. The customers felt that this was good time to re-design the store while it was not working.

The ADDICT brand appeals to women and girls, bringing with it a fragrance of Europe mixed with the joy and lightness that is especially characteristic of the owners. That was our starting point- that the space must be a background for clothes that change in every collection.
The concept and thinking behind the space design emphasized the preservation of the brand values: modernity, freshness and dynamism and at the same time classic, elegant and young.
First, the space was divided into two parts- the pink area and the white area. In the first, we created a kind of pink cube that defines and delimits the dressing area, the more intimate area where you measure and take pictures. The second area is the white “sales area”- a place to wander through the store around a large isla...