Spatial designer and artist Adi Goodrich has filled the Dreams lifestyle store in Los Angeles' Atwater Village with colourful surrealist details, including a lobster phone and a "glowing" blue rock.
Goodrich created the store together with her creative partner and Dreams' owner, Monica Navarro, with whom she'd previously worked on the Wine + Eggs grocery store in the same neighbourhood.
The lifestyle store is located in Atwater Village, Los Angeles
The Dreams interior was informed by daydreams and the surrealist aspect of dreams, with in-store accessories such as a lobster phone that nods to artist Salvador Dalí's 1938 artwork.
"The store was inspired by the spirit of the surrealists who embraced irrationality, adventure and dreaming," Goodrich told Dezeen. Dreams features warm terracotta hues and a contrasting blue sculpture
"The owners wanted me to design a concept store around this theme," she added.
"I aimed to design a space that felt like a journey. Not one idea, but many. To do this, it also needed to feel calm and directed so colour was used to evoke various feelings as a visitor passes through the space."
Undulating, curved shapes were used throughout the store
Dreams will sell homeware and clothing by both local artists and bigger brands, and was divided into various departments such as home, apothecary, books, children, apparel, and accessories.
When entering the store, which measures just 12 by 72 feet (3.6 by 21 metres),...