Adidas has started a public trial of its UltraBOOST DNA LOOP trainer, which is designed to be recycled "in an endless loop" as part of the sportswear company's move towards creating a circular economy trainer.
The UltraBOOST DNA LOOP trainers have been designed by Adidas so that they can be recycled at the end of their life and remade into new trainers.
The trainers will now be tested by 1,500 runners to determine how the company's Made to be Remade system of selling and returning will be launched commercially next year.
Adidas is trialling its UltraBOOST DNA LOOP trainer
"We believe we have to design the product of the future now ? but we can't get there alone," said James Carnes, vice president of Brand Strategy at Adidas. "Through this release, we hope to learn more about how to include the most important element of the process ? behaviour ? to shape how we reuse these materials in an endless loop as part of Adidas's wider commitment to end plastic waste."
The trainer is made from a single material
"Importantly, the whole concept of 'Made to be Remade' will only work if we can complete the loop, and we don't control every part of that process," continued Carnes.

"The return of the shoes is the most crucial factor in making this a success so the specially created digital experience for this release is designed to test and refine the process we have before we take this out to the wider world."
After wearing the trainers ...