Adidas, BMW, Netflix and Lego are among brands whose logos have been given a Bauhaus-inspired makeover in a graphic design project by creative platform 99designs.
In celebration of the Bauhaus centenary this year, the Australian freelancer platform asked graphic designers on its books to reimagine the world's biggest brand logos.
Each design has been produced in the style of the German design school, characterised by its minimalist approach and use of primary colours.
The Netflix logo is made of a lower-case "N" and the streaming service's name in a rounded font
"As early evangelists of minimalism, Bauhaus artists and designers ascribed to a 'less is more' aesthetic, adopting a go-to palette of primary colours and reducing imagery down to its bare essentials," said 99designs. "They tore up the rule book when it came to typography ? they were among the first to set type vertically and diagonally ? and following hot on the heels of cubism, incorporated an unbridled enthusiasm for geometry in their work," explained the platform.
The Apple logo features a spherical, shaded apple with a concave "bite"
Each of the resulting 16 logos has been designed by a member of 99designs' online platform.
For example, the Apple logo is reimagined as a spherical, shaded apple with a concave "bite", which is accompanied by a simple sans-serif font.
The BBC logo was reinterpreted as a series of geometric shapes, such as semi-circles and triangle...