Adidas has unveiled its kits for the Team GB athletes competing in the Rio 2016 Olympics, designed by fashion designer Stella McCartney around a new coat of arms.
Olympic Heptathlete Jessica Ennis-Hill
McCartney's designs feature a specifically designed coat of arms by the College of Arms, which provides the basis for the iconography across the entire Olympics and Paralympics range.
Olympic heptathlete Jessica Ennis-Hill
Alongside the coat of arms, each garment features the red, blue and white colours of the Union Flag.
Olympic diver Tom Daley
McCartney ? who is creative director at Adidas, and was also responsible for the team's kit in 2012 ? combined this traditional motif with contemporary silhouettes and innovative textures. The new kit features a specifically designed coat of arms by the College of Arms
"The goal for Rio 2016 was to rewrite the rules of performance and design for athletes, allowing them to look and feel like champions on and off the field," said McCartney.
Paralympic athlete Olivia Breen
"The inspiration behind the design was this idea of contrasting British tradition with a modern attitude."

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"The new Coat Of Arms, specially commissioned for this project, and traditional Union Flag hues sit alongside bold textures and modern silhouettes to create a strong identity and make the athletes feel like a team," she added.
Olympic cyclist La...