An electric shade of blue called AI Aqua will come to the fore in fashion, tech and interiors in 2021 according to trend forecasting service WGSN.
Announced this week, the colour is described by the brand as a "positive" hue, that is "both sporty and trend-forward".
When selecting a colour, WGSN's research method involves examining significant developments within various industries as well as socio-economic conditions.
AI Aqua has been chosen as WSGN's 2021 colour of the year
The trend forecaster believes that colour trends have a trickle-down effect and that the current political climate and images seen on news broadcasters can influence the colours that society is drawn towards.
"Going forward, technology is only going to become a more integral part of our lives," WGSN's head of colour Jane Monnington Boddy told Dezeen. "The digital world will become faster, more efficient, and in turn we will become even more connected and aligned." When selecting AI Aqua, the team looked in particular at the arrival of 5G, which is being rolled out to devices this year and is set to be widely available by 2021.
The trend forecaster looked to fashion, tech and current affairs when determining the shade
Monnington Boddy told Dezeen that the concepts around augmented reality and artificial intelligence will become more accessible thanks to the faster speeds provided by 5G.
"The things that were previously out of reach for many will now become ...