Aesop opts for a more luxurious feel with marble fittings at Piccadilly Arcade store
Geometric floor tiles, marble fixtures and flesh-coloured hues appear inside this Aesop store in central London, which has been designed by film director Luca Guadagnino.
The Aesop store is set on the corner of London's Piccadilly Arcade, a covered passageway of luxury shops that includes fine jewellery boutiques, bespoke tailors and small-scale art galleries.
Its opening marks the second time that the director's Milan-based Studio Luca Guadagnino has worked with the skincare brand. Back in October 2018 the studio designed Aesop's Rome outpost, decking it out in roughened stone and rose-coloured marble to echo the materiality of the city's ancient buildings.
"Every one of our stores has a special significance, they're almost like a collection of gems ? each of which is quite different and a celebration of the environment that it's in," explained Thomas Buisson, general manager of Aesop Europe. "[Aesop Piccadilly Arcade] is more luxurious ? even though that's not a word that we use often at Aesop ? especially in terms of material and the use of space," he told Dezeen.
Boiserie-style panels made from stucco have been stacked up to almost completely fill the store's curved front window.
All the panels have been painted a shade of nude-pink, an attempt by the studio to emulate the tones seen in portrait paintings by the late British artist Lucian Freud.
A huge marble-framed doorway has been punctuated at the centre to form a grandiose entrance that "h...
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