Shanghai studio AIM Architecture has inserted a red staircase that resembles a children's slide in the middle of this clothing store to create a playful interior.
Named In the Park, the Shanghai store was designed to reflect the playfulness of the clothing brand while drawing on the layout of traditional Chinese parks.
AIM Architecture wanted to create a playful interior for the fashion brand
AIM Architecture wanted to transform what was once an inaccessible three-storey space in the middle of a busy shopping mall into something that felt interconnected and coherent.
The most prominent feature is a striking 4.2-metre-tall staircase made from fibreglass and rubber that resembles a children's playground slide or a skating bowl.
A striking fibreglass staircase forms the centre piece of the store "The staircase is as inspired by a suburban skate bowl as much as it is an austere garden," Wendy Saunders, AIM's founder and principal architect, told Dezeen.
"We wanted to make the stairs more than just a way up but an experience in itself and at the same time breaking the high climb for the customers by adding an extra floor."
Clothes, magazines and homeware items are displayed around columns
Red steps snake from the mezzanine to a halfway platform and continue on to the ground floor, connecting all levels inside the store.
"Making a connection between all the floors is an important part of the spatial identity," said Saunders. "The original site ...