Discount supermarket chain Aldi is selling replica Eames chairs for £39.99 ? a fraction of the £339 it costs to buy an authorised version of the chair.
Aldi is advertising "a pair of retro-style Eiffel chairs" on its website in the UK for £39.99 ? the latest in a string of replica designs sold at heavy discounts by the budget supermarket chain.
The Eiffel chairs are almost identical in appearance to the DSW Eames Plastic Chair, designed by Charles and Ray Eames in 1950 and produced under license by Swiss design brand Vitra.
The Eiffel chairs are displayed on the Aldi UK website at £39.99 for two
The similarity between the designs has been flagged on social media, with furniture designer Rupert Blanchard sharing images of the Aldi version of the chairs from one of its stores in London. Blanchard's image was accompanied by the comment: "@AldiUK is selling #fake #Eames #eiffel chairs, not cool Aldi, not cool."
He also shared an image of the packaging, which shows that the Eiffel chairs are made in China.
Aldi replied to Blanchard via its Twitter account, writing "We're sorry to hear that you feel this way and rest assured we will share your feedback with the relevant team!"

Sit Down Protest:@AldiUK is selling #fake #Eames #eiffel chairs, not cool Aldi, not cool. pic.twitter.com/ESX0f4rEEW
? Rupert Blanchard (@RupertBlanchard) June 1, 2016

It is not the first time the global supermarket chain has offered imitations of the Eames' designs...