AMO creates blue-lit runway in Shanghai's Silo Hall for Prada menswear show
A huge converted grain silo in Shanghai was the setting for Prada's 2020 Spring Summer menswear show, designed by AMO as a hall of futuristic neon lights.
The show took place on 6 June at Silo Hall, Asia's largest silo building. A powerful reminder of Shanghai's industrial heritage, the building provided an appropriate backdrop for Prada's latest mens collection, described by the Italian fashion house as "a power of energy, provocation and freedom".
AMO, the research arm of Dutch firm OMA, transformed the industrial interior of the 80,000-tonne warehouse into an "illuminated vista" of bright blue lights.
The show took place in a converted grain silo building in Shanghai
A linear runway intersected the longitudinal axis of the monumental, labyrinth-like space, while guests were arranged in the central nave of the building in an amphitheater of circular seats that mirrored the shape of the silos. Glowing neon lights complemented the hall's raw, industrial character and highlighted the geometry of the space, creating a "glowing enfilade" down the centre of the chamber.
A linear runway intersected the longitudinal axis of the silo areas
"Mindful of its history, at intervals, the installation of the 2020 Spring Summer Prada Men?s show and events is disrupted by reminders of roughness and industry, embedded in the fabric of the building," said the brand.
"These retain the original character of the building, and the echoes of a past,&...
-------------------------------- |
BIG's Friday Smart Lock is its smallest ever product |
|
Tetinska: Innovative House Design by SMLXL in Prague
03-05-2024 09:24 - (
Architecture )