Cinema seats and a runway tunnel that resembles the spacecraft in the film 2001: A Space Odyssey formed the backdrop to Prada's 2022 Fall Winter menswear show at Fondazione Prada, designed by AMO.
AMO, the research arm of Dutch architecture studio OMA, drew on sci-fi references to emphasise the relationship between theatre and technology for the Italian fashion brand's latest show.
Top: AMO drew on the sci-fi genre for the set design. Above: the show took place at the Fondazione Prada complex in Milan
The studio transformed a large room inside the OMA-designed Fondazione Prada's Deposito ? a renovated building that lies on the western side of the Milanese complex into a "theatrical space". The studio covered the floor of the main room in an olive green carpet and added rows of cinema seats that were sourced from a cinema elsewhere at the Fondazione Prada.
Models wore workwear items from the Fall Winter collection
"The idea of the show is a reinterpretation of a theatrical space; it is a stage for action, familiar yet surprising," AMO project architect Giulio Margheri told Dezeen.
"The typical configuration of the theatre with a clear division between the stage and the audience has been deconstructed, bringing the guests into different parts of the room while leaving a large empty space for the models to walk."
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