Dutch studio AMO has created a small cabin and picket-fence-lined path as part of the set for fashion brand Prada's Spring Summer 2025 menswear show.
Designed to evoke fairytales, the set was created by AMO, architecture studio OMA's research and creative studio. It featured a small hut lifted three metres above a winding path from which the models emerged.
White glossy colour contrasts a concrete wall
"The raised set suggests the idea of a hut perched on an imaginary hill," OMA associate Giulio Margheri told Dezeen.
"The runway is designed as a winding path framed by picket fences that leads down to the audience, creating a fairytale-like atmosphere."
AMO designed the set to nod to fairytales
Located inside the Deposito space in the OMA-designed Fondazione Prada art gallery, the set was framed by a 10-metre-tall concrete wall. Constructed especially for the show, the wall was designed to contrast against the glossy white-painted set on which the models walked. It will be recycled after the show.

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"The 10-meter-tall grey concrete wall creates an abstract box within the Deposito that focuses all attention on the set," Margheri said.
"The hut's glossy white appearance, reminiscent of architectural models, contrasts with its detailing, creating a tension between its abstract and realistic elements."
It features a...