Off-White's latest AMO-designed flagship store features abstract interpretations of Paris's courtyards and flea markets.
Located two blocks away from Place Vendôme, the Off-White Paris store extends over three floors of a 19th-century corner building.
Travertine stone features in the womenswear section (top image) and across shelving on the second floor (above)
The outpost is the second Off-White store to be designed by AMO ? the creative think tank of the OMA ? following the Miami flagship last year.
The project was led by architect Ellen van Loon, who joined OMA in 1998, together with AMO director Samir Bantal, and architect Giulio Margheri.
Customers enter the store through a semi-circular vestibule of corrugated glass
"The ambition is for the store to lead a new direction for what high fashion retail can mean," said Off-White founder and creative director Virgil Abloh. "Within Paris at Place Vendome is the perfect context to expand the conversation," he told Dezeen.
"The space was designed to be a node within the city, not just a self-serving retail store. It's a flexible piece of built architecture that is a device to challenge traditions."
Black terrazzo floors are contrasted against Sottsass veneer display cases
AMO described the space, which features both neutral and colourful spaces and contrasting combinations of textures and colours, as a space where "Parisian elegance" meets "industrial rawness".
"Off-Wh...