AMO, the creative think tank of the Office for Metropolitan Architecture (OMA) has created a bright red tunnel and matching floating squares for fashion house Prada's Spring/Summer 2022 menswear show.
AMO ? the research arm of the architecture studio OMA ? designed a tunnel runway as well as red installations on a beach in Sardinia for a film showcasing the Italian brand's menswear collection.
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Models are shown on floating red squares
The twisting red tunnel acted as a runway for the models, who wore designs from Prada's latest collection.
On exiting it, the models walked across several red squares that were used to create stepping stones across the sand. These also formed islands in the ocean that the models could sit on.
Above: a model in a yellow coat walks through a red tunnel. Top image: two models sit on a raft in the ocean Giulio Margheri, the project architect at AMO told Dezeen that he wanted the show to be a "return to a world without constrictions, represented by an infinite coastal landscape."
"The 'utopia of normality' is reflected in memories of familiar seaside installations, conceived as bare elements that enigmatically dialogue with the pristine surroundings," Margheri said.
AMO wanted the bold red colour to symbolise confidence
The first half of the show was filmed at Fondazione Prada in Milan, the OMA-designed exhibition space where the brand typically presents its collections.
The second half of the fashion show, which saw models ...