Dutch studio AMO emphasised the "paradoxical dichotomy" between office interiors and the natural world for the Prada Autumn Winter 2024 menswear show, which featured a plexiglass runway above grass and streams.
AMO, the research and creative studio of architecture office OMA, created the scenography for the 14 January show at the Rem Koolhaas-designed Fondazione Prada during Milan Fashion Week.
AMO designed the set for the Prada Autumn Winter 2024 menswear show
The arts centre's Deposito space was covered with forest-like swathes of real grass interspersed with rocks, pebbles, leaves and running water to emulate natural streams.
In stark contrast, AMO constructed a clear plexiglass runway mounted onto a gridded structure that was positioned above the unmanicured grass. "The studio created a set design juxtaposing an office interior with a natural landscape," said Prada, which is headquartered in Milan.
The Fondazione Prada arts centre provided the backdrop for the show
Uniform rows of familiar black swivel chairs snaked across the geometric runway, providing seating for the guests and creating pathways for the models.
Embedded in the ceiling, office-style strip lighting was reflected across the plexiglass in rigid patterns, while mist was released into the space for an atmospheric effect.
A plexiglass runway revealed a bed of grass underneath it
On the edges of the set, AMO installed walls formed from recognisably corporate blue panels, often found in o...