Anti-Brexit billboard campaign launched across the UK
Creative agency Superimpose Studio has launched a series of anti-Brexit billboards across the UK, which feature playful imagery comparing the successful campaign to a disappointing burger.
Designed by Superimpose Studio's co-founder and creative director Ollie Olanipekun, the adverts feature imagery of a gourmet burger next to a flattened, cheaper-looking counterpart.
Bold black text reading "Swindled" is set against a yellow background, in reference to promises made by political figures campaigning for Leave during the EU referendum.
A call to action is also placed underneath in smaller font, telling readers "It's not too late to fix Brexit."
Images of burgers were used as a symbol of this political message, and are described by Olanipekun as showing "promise versus reality".
"I was in a room with the country's most critical and creative minds, discussing a campaign to galvanise the British public to take action. Even Leave voters feel as if they've been cheated and promised things that will never materialise," Olanipekun said.
"The idea of ordering a burger and not receiving what was expected is a feeling that everyone can relate to,"Â he continued.
Olanipekun chose the colours based on the billboard's locations ? most of which are installed near motorways.
"The yellow and black felt more of a necessity than a choice," he continued. "Historically it has been used on motorways as road warning signage ...
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