New York studio ANY has designed the first physical retail space for streetwear brand Vowels, including an 18-metre-long "library" that holds a rotating collection of design books.
The appointment-only showroom at 76 Bowery in Manhattan opened to coincide with the launch of Vowels' debut "made in Japan" capsule collection.
The Vowels showroom in Manhattan contrasts raw concrete and crisp white walls
Creative director Yuki Yagi worked with ANY co-founder Nile Greenberg to create a multi-functional environment that can display apparel, host events and offer customers access to a curation collection of books.
The narrow space features exposed concrete surfaces and exposed services, contrasted by a minimalist white volume inserted on one side. The space includes a compact exhibition area called the Study that will feature rotating displays
At the front, this box forms an exhibition space named the Study that's visible from the street through the fully glazed facade.
Hosting a rotating display of objects and artworks, the exhibitions will inform the collection of printed materials displayed in the store.
The opening exhibition features Edo-period Japanese furniture sourced in the Yamanashi Prefecture
A large wooden door swing over a hole in the clean white wall that allows access into the showcase, while the same richly grained material forms a sales counter at the other end of the showroom.
Meanwhile, the rare books, magazines and periodicals are stored and ...