Apple has collaborated with New York's New Museum to launch a series of augmented reality (AR) experiences that will see six large-scale virtual artworks take over major global cities.
Called [AR]T, the AR experiences will feature works by seven artists chosen by the contemporary art museum, that will pop up across London, San Francisco, New York, Paris, Hong Kong and Tokyo.
American artist Nick Cave imagines colourful alien-like figures dancing on buildings
Offered to the public for free from Apple stores across the globe, the virtual artworks will appear from 10 August 2019.
The artists involved are Nick Cave, Nathalie Djurberg and Hans Berg, Cao Fei, John Giorno, Carsten Höller and Pipilotti Rist.
In the various works, large alien-like creatures can be spotted dancing atop city buildings, and portals offer a glimpse into alternative, sketch-style worlds with no perspective. John Giorno's artwork is titled Now at the Dawn of My Life
Groups of ten people will each be given an iPhone with the [AR]T app and a set of headphones, before being led by an Apple team member around each city.
During the sessions, which will last around five to 10 minutes, participants will encounter the six interactive artworks in famous public spaces like London's Trafalgar Square or New York's Grand Army Plaza in Central Park.
Viewers will also be able to take still and video imagery of the AI art pieces during their experiences.
Djurberg and Berg's piece, titled This Is It, imagines a digital f...