Apple Store World Trade Center Oculus NYC, Manhattan Retail Building, WTC New York Shop, Architect, Image
Apple Store World Trade Center Oculus
WTC Retail Building in NY, USA: Architecture ? design by Bohlin Cywinski Jackson, architects
Oct 14 + 13, 2016
Apple Store WTC Oculus
Apple Store World Trade Center Oculus, Manhattan, NY, USA
Design: Bohlin Cywinski Jackson Architects
Address: Apple Store, 185 Greenwich Street New York, NY 10007
Photos: Peter Aaron

New York (October 13, 2016) – Apple’s newest Manhattan retail store, designed by Bohlin Cywinski Jackson, opened last month in the recently completed World Trade Center Oculus. Prominently positioned in the epicenter of the bustling transportation hub, the new store is the only space to inhabit two levels and a full quarter of the light-filled structure.
Featuring 16 bays of storefront glass punctuated by the white steel beams of the Oculus, Bohlin Cywinski Jackson designed this 12,000-square-foot space to emphasize a strong connection to the public atrium, surrounding retail spaces, and adjacent train lines.

The store’s layout and detailing have been adapted here to complement the expressed structure of the subterranean building and to accommodate the topography of the city streets above.

Store interiors include Apple’s signature oak tables, along with warm wall and floor finishes, all of which create a welcoming environment that draws customers inside to experience the product, participate i...