Apple's central London store has reopened following a major renovation by Foster + Partners that incorporates the tech giant's new approach to retail.
The Regent Street store ? Apple's first outpost in Europe when it opened in 2004 ? was closed for a lengthy period while it was revamped according to the company's new interior design format.
Photo by Nigel Young/Foster + Partners
As seen in the San Francisco Apple Store, also designed by British architecture firm Foster + Partners, the new approach puts more emphasis on community and entertainment.
Set behind a Grade II-listed exterior facade on London's busy Regent Street, the store has been opened up through the removal of an an atrium level around the edge of the store.
Photo by Nigel Young/Foster + Partners "Regent Street looked quite different when we opened in 2004," said the company. "Apple is respectful of the city's tremendous culture and history, which we hope you see reflected in the building today."
"All the materials are sympathetic to the historic nature of the building," it added.

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The chosen palette of materials include a white terrazzo floor, Castagna stone walls, bronze metal accents and oak timber for the fittings and fixtures. Light boxes extend the length of the ceiling.
Photo by Nigel Young/Foster + Partners
Inside, the store is split into three areas nam...