Design critic Alice Rawsthorn has launched a scathing attack on the Apple Watch and the tech company's collaboration with fashion house Hermès, as Apple cuts the price of its controversial smart watch.
Rawsthorn described the Apple Watch as a "design debacle" in an Instagram post published on Sunday, the day before Apple announced it was cutting the price of the watch at a product reveal event in Cupertino, California.
"I wanted them to be so singular and futuristic that I couldn't imagine what they'd be like," wrote Rawsthorn of her initial reaction to news that Apple was working on a watch.
"But, sadly, they turned out to look like digital watches."
The Apple Watch Hermès collection features classic designs with Apple Watch faces, including this cuff Rawsthorn focused particularly on Apple's watch collaboration with the French fashion and leather goods house Hermès.

Related story: Apple Watch "fails to excite" and is "a bit underwhelming" say designers

Launched last year, the collection of watches included versions of Hermès classic watches with Apple Watch faces, and was seen as an attempt to position the watch as a luxury fashion product rather than a gadget.
"Why would Apple use its R&D resources to reproduce an existing watch instead of designing a thrillingly new one"" asked Rawsthorn.
The Apple Watch was showcased in a special pavilion in Milan during the 2015 design wee...