Sex-toy designers Polly Rodriguez and Alexandra Fine have launched a campaign to raise awareness about the bias selection process of adverts, which "plagues" female-focused sexual wellness companies.
The Approved, Not Approved campaign and online quiz aims to help the public understand how ad guidelines are "selectively enforced" when it comes to sex-related content ? particularly those targeted at women.
It includes examples from social platforms such as Facebook, Instagram and Pinterest, as well as print advertising on public transport carriers.
The duo believe that this limits consumers' access to solutions, education, and engagement from and with brands that are offering sex-related products for cis and trans women.
"Representation and visibility matter," Rodriguez told Dezeen. "When we continue to see a singular narrative of human sexuality ? that of those with penises ? we validate only 50 per cent of the population's existence."
"Womxn, femme, non-binary, and trans women should see themselves reflected in our media and know that they, too, deserve pleasure," she added.
Rodriguez and Fine hope that bringing this issue to light will urge policy makers to modify current guidelines that specifically "plague" female-focused wellness brands like their own.
Both women are co-founders of sexual wellness companies which sell female-focused sex toys, Rodriguez at Unbound and Fine at Dame Products.

"The current ...