In ?Architect + Entrepreneur Volume Two?, we follow along as architect Eric Reinholdt scales his business, continuing the narrative begun in volume 1 and applying an entrepreneurial mindset to every facet of his work. The book chronicles his experiments ? failures and successes ? as he reinvents his architectural practice.

Courtesy of Eric Reinholdt

In ?Architect + Entrepreneur Volume Two?, we follow along as architect Eric Reinholdt scales his business, continuing the narrative begun in volume 1 and applying an entrepreneurial mindset to every facet of his work. The book chronicles his experiments ? failures and successes ? as he reinvents his architectural practice.The primary innovation is a focus on passive income producing products and it involves a simple shift supplementing the standard consulting arrangement ? hours traded for revenues earned ? with an architecture-as-product revenue model. We discover how products, especially digital products, are nearly infinitely scalable. As compared with the limits of time, which govern the standard consulting arrangement, passive-income-generating products reinforce the brand message and create more freedom for the business owner.Rather than wholly rejecting the individualized, high-touch service side of the business in favor of products, the book demonstrates how a line of products can actually nourish the consulting arm with only those clients best suited for the brand, while producing enough residual inc...