Fashion retailer Aro Archive's pastel-hued east London store was designed by founder Ariana Waiata Sheehan to evoke "a sense of otherworldliness".
The store, located in Shoreditch, replaces the brand's previous, more industrial store on nearby Broadway Market and was intended to have a frivolous feel.
The Aro Archive store has pastel-coloured floors in pink and blue
The interior has "a sense of otherworldliness, escapism and fun," Waiata Sheehan explains, comparing it to "a mixture between a mushroom trip and going to visit someone's rich aunty who runs a gallery".
"We've always had very neutral industrial spaces," she told Dezeen. |But you can get an industrial Zara these days, so time to switch it up and go full personality, which has been scary but so worth it." It is located inside an old Victorian warehouse
Located inside a five-storey former Victorian warehouse, Aro Archive, which sells pre-owned clothing by avant-garde designers, was organised so that each floor has a different colour.
Monochrome pastel pink, blue and white hues decorate the different levels, which also feature a wide range of reclaimed and recycled materials, furniture and artworks.
Founder Ariana Waiata Sheehan created the interior design
"The pink floor is supposed to feel very warm, womb-like and enclosed," Waiata Sheehan said. "The blue floor is more light and otherworldly. And the two white floors are very ethereal and calm."
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